Invivo Veritas: Taking a path less trodden
Invivo is a story of audacious innovations and partnerships, from a branded airplane and stadium blending to enduring celebrity connections.
Indevin’s equity investment in Invivo, together with a long-term supply chain agreement, is designed to accelerate the latter’s growth, including flagship brands Graham Norton “GN” Wines, Invivo X, SJP, and Invivo Wines.
Invivo remains independently owned and operated, with Indevin joining the board.
Invivo Group’s shareholder base includes co-founders Tim Lightbourne and Rob Cameron, long-term collaborators Graham Norton and Sarah Jessica Parker, over 800 Kiwi investors from Invivo’s crowdfunding campaigns, and Invivo employees.
It is a “game-changing partnership”, Tim says. “With Indevin’s investment, we’ll have the resources to take Invivo to the next level, while maintaining the entrepreneurial spirit that’s always driven us.”
