Meagan Littlejohn: Sustainability essential for New Zealand wine exports
Sustainability is no longer a "nice to have", says Sustainable Winegrowing New Zealand Programme Manager Meagan Littlejohn.
Benjamin asked the Wine Business Forum audience to divide their purchasing into "the browsing experience" and the "buying experience", and to think of companies that succeed on both fronts.
"The reason why this matters is because the browsing experience is something that you can control uniquely and directly. You can change your cellar door, you can change your labels, you can change your marketing."
But the buying experience is typically third party, and the final engagement with the customer.
"So when you're making technology decisions, I really want you to start thinking about, 'does this technology support the browsing and customer experience that I want to deliver?'"
Read More:
- Lulie Halstead: Staying relevant means seeing the world through the consumer's eyes
- Natalie Wang: Success in Asia requires adapting to each market
- Meagan Littlejohn: Sustainability essential for New Zealand wine exports
