KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
The New Zealand Wine Intermediate Certificate was launched in Shanghai recently, giving Chinese wine consumers the chance to learn about New Zealand's diverse wine style.
The education programme was developed by New Zealand Winegrowers and New Zealand Trade & Enterprise in response to a growing demand for information about New Zealand wine from consumers across China.
"This certificate has been several years in the making. We are working with New Zealand based Master of Wine Jane Skilton and her team at the New Zealand School of Wines & Spirits, whose experience will prove invaluable" said Chris Yorke, Global Marketing Director at New Zealand Winegrowers. "Education plays a huge part in our marketing strategy for China, and the launch of a programme specially tailored for consumers will help raise awareness and appreciation of our premium wines in a growing market."
New Zealand wine enthusiasts have a deepening understanding and growing appreciation of sparkling wine, says Mel Skinner, Chair of Méthode Marlborough…
One of the biggest mistakes wine marketers make is in assuming consumers are as passionate and knowledgeable about wine as…
Taking two sustainability awards at two events on a single evening felt like "true recognition" of the work Lawson's Dry…