Wednesday, 14 October 2015 07:00

Consumer focused education programme in China

Written by Rural News Group

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The New Zealand Wine Intermediate Certificate was launched in Shanghai recently, giving Chinese wine consumers the chance to learn about New Zealand's diverse wine style.
The education programme was developed by New Zealand Winegrowers and New Zealand Trade & Enterprise in response to a growing demand for information about New Zealand wine from consumers across China.

"This certificate has been several years in the making. We are working with New Zealand based Master of Wine Jane Skilton and her team at the New Zealand School of Wines & Spirits, whose experience will prove invaluable" said Chris Yorke, Global Marketing Director at New Zealand Winegrowers. "Education plays a huge part in our marketing strategy for China, and the launch of a programme specially tailored for consumers will help raise awareness and appreciation of our premium wines in a growing market."

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