Wednesday, 14 October 2015 07:00

Consumer focused education programme in China

Written by 
Consumer focused education programme in China

The New Zealand Wine Intermediate Certificate was launched in Shanghai recently, giving Chinese wine consumers the chance to learn about New Zealand's diverse wine style.
The education programme was developed by New Zealand Winegrowers and New Zealand Trade & Enterprise in response to a growing demand for information about New Zealand wine from consumers across China.

"This certificate has been several years in the making. We are working with New Zealand based Master of Wine Jane Skilton and her team at the New Zealand School of Wines & Spirits, whose experience will prove invaluable" said Chris Yorke, Global Marketing Director at New Zealand Winegrowers. "Education plays a huge part in our marketing strategy for China, and the launch of a programme specially tailored for consumers will help raise awareness and appreciation of our premium wines in a growing market."

More like this

Birth woes

Birth woes

OPINION: What does the birth rate in China have to do with stock trading? Just ask a2 Milk Company.

Cold comfort

One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact that, now more than ever, US farmers are being propped up by government welfare – a direct result of Trump’s hardline on its trading partners.

Strong wool eyes China

China looks set to play a key role in helping the New Zealand wool sector shift away from trading as a commodity supplier.

Popular Reads

back to top

» Latest Print Issues Online

dairynewscover
ruralnewscover
winegrowercover

Visit archives

Popular Reads