Staying relevant with SWNZ
“The cost of sustainability is in the now. The cost of not doing anything is in the future,” says Tim Nowell-Usticke, founder and director of WineWorks and the new Chair of New Zealand Winegrowers’ Environment Committee.
Catherine currently holds the position of Commercial Business Advisor at New Zealand Trade and Enterprise (NZTE) and supports the growth of New Zealand exporters largely in the premium beverages space.
"With Australia being the third largest export market for New Zealand wie and arguably one of the toughest to operate in, we're eager to 'turn up the noise' on New Zealand wine over the Tasman," says Charlotte Read, NZW General Manager Marketing. "Our goal is to reinforce the premium positioning of our wines, and further support New Zealand wineries already there, and those who may wish to have a presence in the future."
During her secondment, Catherine will focus her efforts on sharing the latst New Zealand wine stories and the new 'Altogether Unique' brand platform. NZTE Regional Director Australia Pacific, Glen Murphy, says the organisation is delighted to be able to further support the growth of New Zealand wine in the Australia market "by investing in the ongoing partnership between NZTE and NZW, to assist exporters businesses to grow and thrive".
