Displaying items by tag: CINDY VAN RIJSWICK

Consumers will buy New Zealand produce based on taste, price and convenience; the ‘clean, green’ image may not be so much a factor, says a visiting European expert.

European consumption growth of 'non-staple' fruits like kiwifruit and branded premium apples represent good news for New Zealand's horticulture sector, says Rabobank’s senior fruit vegetable and floriculture analyst Cindy van Rijswick.