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Power Farming Group’s USA headquarters in Atlanta, Georgia.
Power Farming Group, the family-owned Morrinsville business, has a deal with SDF Italia to exclusively distribute Deutz-Fahr tractors in the US.
The company says that having successfully grown Deutz-Fahr in Australia and New Zealand for a decade, this ambitious expansion is a logical step in its evolution.
Says executive chairman Geoff Maber, “We believe we can replicate our past success in the biggest market of them all – America, where in most years at least 220,000 tractors are sold.”
“We have the people, resources, systems and recipe to take Deutz-Fahr to the next level in the US market. Also, the German pedigree of Deutz-Fahr tractors and their focus on quality and innovation over recent years has resulted in a remarkable transformation, and that is also a big factor in our decision to extend beyond Australasia.”
PFG America will be headquartered in Atlanta with satellite operations in California. The new business is headed by Craig Maber, who has already relocated to Atlanta with his family.
Power Farming, said to be the largest business of its type in the southern hemisphere, goes back three generations to its founding in 1946 when the late Laurie Maber formed the Maber Motors in Morrinsville.
The group operates as four main trading entities: Power Farming NZ in wholesale distribution in NZ, Power Farming Retail retailing in NZ, and Power Farming Australia and Power Farming America, both wholesaling in the respective countries.
Collectively it has annual turnover of $400 million, employs 400 people and has distribution hubs in Morrinsville, Christchurch, Brisbane, Melbourne and Atlanta.
Distributed by Power Farming Group, the Kioti tractor brand has carved a niche for itself over the past two decades by offering productive, reliable and well- priced machines in the sub-compact, compact and agricultural utility sectors, from 22 to 115hp.
Over the last half-decade, the rapid adoption of GPS, guidance and a host of management and data recording functions has emphasised the need for a knowledgeable and reliable product and support provider.
Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.
Power Farming has taken out the Supreme Site accolade at the 2023 Fieldays Site Awards.
Introduced by the Power Farming Group in 2021, the Humus mulcher range has a diverse range of products to suit the vineyard, orchard or green space maintenance markets.
Six livestock industry groups have signed a new agreement with the Government on how to prepare for, and respond to, a possible outbreak of Foot and Mouth Disease.
Farmers are welcoming a $17 million, seven-year collaborative science and research programme to lift pasture persistence and productivity.
Maize and sweetcorn pest fall armyworm has defied initial assessments regarding its ability to survive over winter in some parts of New Zealand.
A report released this morning at the National Fieldays, Mystery Creek shows dairy farmer confidence growing, but challenges remain.
Supporting farmers to build great workplaces is a focus for DairyNZ, which is why they say they have relaunched the self-assessment tool, Workplace 360.
Around 97% of New Zealand pet owners value the care provided by their vet teams, but the broader contribution of animal health professionals to society often goes unseen, a new study has revealed.
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