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Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
The partnership is said to cover the supply of compact tractor models starting from 20hp, through a phased introduction during 2027, initially for supply across Europe and the Middle East.
Jérôme Aubrion, senior marketing director, Massey Ferguson Europe and Middle East, said the new offering represents an important step in MF’s strategy to strengthen its position in the growing compact tractor market, which serves an increasingly diverse customer base that includes private landowners, municipalities, grounds care professionals and part-time farmers.
“These new tractors will carry the quality, support and customer experience our brand is known for, while strengthening our presence in one of the world’s most important volume segments and remaining true to our commitment of putting farmers first,” he added.
Dr Deepak Mittal, managing director at ITL, said that this partnership marks an “important milestone” in ITL’s global journey. “We are delighted to collaborate with Massey Ferguson, to develop a range built to MF’s specifications, while combining ITL’s manufacturing scale.”
The collaboration will use the driveline elements from ITL and Yanmar, alongside full MF styling and driver operator and ergonomic and overall experience. Going forwards, the customer will be fully supported through the Massey Ferguson dealer network and services
The market is in decline in the United States, Canada and Brazil. In Europe, sales are falling in Germany, France and Spain. Turkey is experiencing a sharp decline, whilst the economic strategies and policies implemented by India and China are driving purchases in both countries.
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