Parsons chair-elect for B+L

The position of chair–elect has been made to allow an orderly transition of leadership for Beef + Lamb NZ, following the announcement from current chairman, Mike Petersen that he will not seek re-election when his term ends in March 2014.

"This appointment is a very important part of the governance process," Petersen says.

"Beef + Lamb New Zealand puts strong emphasis on the development of all directors, and there has been a real focus on growing the leadership ability of the board for the benefit of the wider sector.

"The decision today, which was a unanimous endorsement by the board for James to be appointed to the position of chair–elect, allows us to continue to develop James in the expectation that he will be the next chairman of Beef + Lamb NZ following my retirement in March next year."

While the final decision will ultimately be made by the new board at the first meeting following the annual meeting next year, the announcement sends a very clear signal of the board's intentions at this time, Petersen says.

"James has the energy and enthusiasm for the role and is fully committed to working for farmers in this key leadership position within the farming sector."

Parsons said says he is excited and looking forward to the challenge that comes with the role.

"I'm honoured to have the opportunity to contribute more deeply to our sector. Beef + Lamb NZ plays a key role in working with farmers to provide much of the core research and information they need, in pursuing greater productivity and in helping them to make profitable business decisions.

"I'm looking forward to deepening my understanding of the wider industry over the next six months, and getting to know key contacts alongside our current chairman," Parsons says.

Planning is already underway for Parsons to meet key contacts and organisations both within and outside the sector, including commercial processing and exporting companies, counterpart organisations and government agencies.