Blueberries tipped for bumper season
Blueberries are likely to have a bumper season as the warmer El Niño weather pattern arrives in New Zealand ahead of peak blueberry season in mid-January.
Celebrated Olympian Eliza McCartney was yesterday revealed as Blueberries New Zealand’s brand ambassador at an Auckland high tea event to launch the 2016/17 season of the nutritious fruit.
Dan Peach, Blueberry New Zealand chairman says the industry is absolutely delighted to be working with Eliza.
“Eliza is a sporting superstar, who enjoys eating this nutritious superstar of the fruit world; it’s a great match,” says Peach.
“One of nature’s lollies, blueberries are a fun and healthy staple to nourish and inspire the next generation of kiwi champions.”
Blueberries New Zealand have high hopes of growing exports in future years in the Asia specific region and believe partnering with McCartney will help to achieve these goals.
McCartney says she loves eating fresh New Zealand blueberries as they are a strength and conditioning superfood helping develop mental and physical endurance for everyday people of all ages.
“On the track and field, in the kitchen, school grounds or office, blueberries are a guilt-free and convenient food to include for snacks, breakfasts, lunch or dinner,” says McCartney.
“A punnet a week of fresh New Zealand blueberries will provide loads of antioxidants, vitamin C, essential minerals, energy and dietary fibre.”
McCartney will feature in Blueberries New Zealand’s marketing campaign over the next six months, showing Kiwis more fun ways to eat blueberries, including sharing her own ‘Eliza Energiser smoothie’ and an amazing Blueberry & Smoked Chicken Super Salad.
For more ideas and recipes you can visit http://www.blueberriesnz.co.nz or for health benefits click on http://www.blueberriesnz.co.nz/home/health
