Bremworth launches $6M expansion of cyclone-damaged Napier plant
Listed carpet manufacturer, Bremworth is undertaking a $6 million expansion at its Napier plant more than two years after the site was heavily damaged by Cyclone Gabrielle.
In a sense, Yummy is lucky that it is a large operation with orchards in a number of places. For a smaller family operation, with just one orchard hit badly by Cyclone Gabrielle, the future is bleak.
Paul Paynter now heads the operation. He estimates his company has lost about 25% of its crop and thinks they will permanently lose about 20% of their orchards.
At one of the orchards, you can see a shipping container - carried by floodwaters - standing starkly amongst the damaged apple trees.
Nearby is a tractor, also dumped there, and Paynter has no idea where it came from. But while this is bad, it's by no means the worst.
"The worst location is in the Esk Valley, where it's unrecognisable. It's just match sticks," he told Hort News.
It's obvious that some areas of land will never be replanted in apples again. Either all the soil has been washed away or the land is covered metres deep in silt.
For those trying to re-establish their orchards, the task is formidable, and they face bills of upwards of $15 million to do this.
"It will take at least three years to get some trees to re-plant, another four years to get cashflow positive and it's probably another five years to get it investment positive," Paynter explains. "So, we won't be in the investment black probably until 2040."
Paynter believes it's imperative that Government steps in financially quickly, as grower cashflows disappear, and it could become hard for growers to retain staff.
"There needs to be something like a Gabrielle bond, where the taxpayer picks up the interest for 3 or 4 years and then the growers and farmers in Hawke's Bay pay the interest and amortise the loan over perhaps 20 years," he says.
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Paul Paynter |
"Whatever, there needs to be some pathway to re-establish the economic engine in Hawke's Bay."
Paynter is also worried that while people are still suffering, the problems in Hawke's Bay are not attracting media attention.
While he's sure that industry groups are working hard behind the scenes, he says this is not enough.
Paynter believes that horticulture industry organisations should be doing more to get the media to keep the story front and centre of the news. He says if it loses traction in the media, it gives the Government and other authorities a chance to pull back.
"This is probably the biggest rural disaster this country has ever seen yet it has disappeared off the radar and become yesterday's news," he says.
"Many growers here feel absolutely abandoned by what's happening."
