Danielle Adsett Appointed Chief Executive of New Zealand Apples and Pears
Danielle Adsett has been announced as the new chief executive of New Zealand Apples and Pears (NZAPI).
She told Hort News that this is a huge loss of production and it will take a few years to get back to pre-Gabrielle days. But she adds that the 610ha figure may be an under representation of what has actually happened.
This figure is based on blocks totally destroyed, and Adsett says this doesn’t take account of blocks that were partially destroyed. She explains that some trees in such blocks may be pulled out or it’s possible that in the end orchardists may decide to pull out all the apple trees and start again.
According to Adsett, not all the 610 hectares of land on which apple trees were planted then wiped out by Cyclone Gabrielle will be lost forever.
She says there are some areas such as Esk Valley where it’s unlikely trees will be planted again, but other badly damaged orchards will likely be re-planted as the soil is still fertile.
Driving around the region there are signs of orchardists trying to get their damaged land back into operation. Some, for example, have planted vegetable crops to improve the fertility of the soil, with a view to planting new apple trees in the future.
But behind some of the shelter belts, the devastation of a year ago is still evident, with uninhabitable houses, piles of wood and other debris being cleaned up by diggers.
There are also signs of some apple trees trying their best to produce a crop but not really succeeding, and they look stressed so may need replacing.
“There have been a lot of new plantings in Hawke’s Bay and while some of these were lost in the cyclone, there is the hope that new plantings will come on stream in the future, but this will require considerable investment,” she says.
Adsett says Cyclone Gabrielle cost the region in the order of $200 million in terms of lost income and says it’s too early to say how much the 2024 crop will redress that figure.
On the positive side, a packhouse destroyed by the cyclone has been rebuilt and will be open for business for this season.
As far as growers are concerned, Adsett believes there is an air of optimism, due to the better-than-expected crop of apples that is now on the trees. She says that growers are positive about the markets that are buying New Zealand apples, including those new apple varieties which are proving very popular with consumers.
