Tuesday, 08 April 2025 08:25

Bumper season for top apple exporter

Written by  Peter Burke
Mr Apple has 1250 hectares of apples in Hawke’s Bay. Mr Apple has 1250 hectares of apples in Hawke’s Bay.

The chair of New Zealand's biggest grower, packer and exporter of apples says it's been a bumper season.

Mike Peterson is the chair of Scales Corporation, which owns Mr Apple along with several other operations within the horticultural sector. Mr Apple has 1,250 hectares of apples in Hawke's Bay, their only growing region.

Peterson says immediately after Cyclone Gabrielle, his company took action to get back up and running which is why things are so good today. He says some companies didn't do this and are struggling for a variety of reasons.

Peterson says capital is precious right now in Hawke's Bay and he feels for some of the smaller orchardists who are having hard times two years on from the cyclone.

"We are going well and continuing to invest in premium products. We understand exactly what we need to do to grow with our varieties; it is really a solid growing platform. We haven't gone down the fully automated track, but we're sort of in the band of fast followers but not leading the pack," he says.

Peterson says Mr Apple is introducing technology where it's needed and says it's about being smart in business and having a good balance sheet. So far, he says it's been a cracker of a season and things are looking good.

"This season is one out of the bag, but I have learned over the years you never to jinx the crop. We could get a hailstorm tomorrow and the whole thing is gone. So, fingers crossed for this year's harvest," he says.

More like this

Cyclone Gabrielle lessons from Young Grower of the Year

If there was a silver lining in the tragedy that was Cyclone Gabrielle, for New Zealand Young Grower of the Year, Grace Fulford, it was the tremendous sense of community and seeing first-hand what good leadership looks like.

Featured

Penske NZ Appoints Stephen Kelly as General Manager

Penske Australia & New Zealand has appointed Stephen Kelly as the general manager of its Penske NZ operations, effective immediately In this role he will oversee all NZ branch operations, including energy solutions, mining, commercial vehicles, defence, marine, and rail, while continuing to be based at Penske’s Christchurch branch.

Top Maori Orchard On Show

A large crowd turned out for the last of the field days of the three finalists in this years Ahuwhenua Trophy to determine the top Maori horticulture entity in Aotearoa New Zealand

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

» Latest Print Issues Online

The Hound

Half A Brain

OPINION: When Donald Trump returned to the White House, many people with half a brain could see the results for…

Inconvenient Truths

OPINION: Media trust has tanked because of what media's more woke members do and say.

» eNewsletter

Subscribe to our weekly newsletter