Staying relevant with SWNZ
“The cost of sustainability is in the now. The cost of not doing anything is in the future,” says Tim Nowell-Usticke, founder and director of WineWorks and the new Chair of New Zealand Winegrowers’ Environment Committee.
The organisers say the four day event, from 23 to 26 of May, aims to be the most important and ambitious conference for the wine industry in tackling the most pressing issues affecting our society.
More than 70 speakers from around the world will speak on sustainable initiatives and strategies that can help mitigate and adapt to the climate crisis in the world of wine.
New Zealand Winegrowers General Manager Marketing Charlotte Read says it is an excellent opportunity for the New Zealand wine industry to showcase its sustainability journey to a global audience, "in a world where it is increasingly important for consumers to choose products that reflect their values".
She has already heard from several wine companies keen to share their sustainability stories, taking delegates into their regions virtually. "The conference organisers are mindful that they don't want Green Wine Future to be 'just another' virtual event," she says.
"They want to be in vineyards and wineries, to bring it to life as much as they can, and to let guests be transported to our regions."
Although Green Wine Future will be conducted virtually, there is a limited number of 3,000 places for delegates and speakers. Discounted early bird tickets are available before 15 February.
