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New Zealand Winegrowers was again at the forefront of International Sauvignon Blanc Day celebrations recently, with retail, media and influencer activity across all of our major markets.
Social media activity centred around trade engagement, as well as a toolkit of digital assets provided to members for in their own activations.
The objectives of #sauvblancday this year were:
New Zealand wine has garnered plenty of attention in South Korea, with Earth Day and Sauvignon Blanc Day used as platforms for sharing stories of our producers. Trade Commissioner Stephen Blair discusses opportunities in this vibrant market.
It’s time to start thinking about what iconic New Zealand Sauvignon Blanc you will be drinking this International Sauvignon Blanc Day, 4th May.
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