Oraterra
Oraterra translates to golden earth, reflecting the value of great vineyard sites in Martinborough, including that from which winemaker Wilco Lam is now making wines.
In the four-week period leading up to 28 December 2024, value growth was up 7.3% and volume growth up 9.7%, compared to the same period last year.
Annual Scan data compiled by Nielsen IQ shows New Zealand maintained a high average price of £8.09 per bottle, well above the market average of £6.69.
Chris Stroud, NZW Market Manager UK Europe, says Sauvignon Blanc was the driver, accounting for £1 out of every £2 spent on Sauvignon Blanc in the UK.
"However, we are also seeing increased listings and performance with other white New Zealand varieties, such as Pinot Gris, which offers an opportunity for retailers to further 'premium-ise' the category."
