Alex Turnbull, director NZMP marketing, Fonterra, outlines the co-op’s ongoing commitment to adding value to New Zealand’s economy and the global dairy industry.
The West Coast may be Westland Milk Products territory but that hasn’t prevented Fonterra from stepping in to help with the cleanup following the torrential rain and flooding of late March.
The reform of the Dairy Industry Restructuring Act (DIRA) need not be radical but there will be some changes, Agriculture Minister Damien O’Connor has indicated.
Growth has been debated at the Fonterra board table and the directors’ view now is that the co-op will not see the huge growth of the past, says director Brent Goldsack.
A preview last week of Fonterra’s new strategy showed how the co-op intends to focus on sustainability on all levels and prioritise the value of milk, rather than the volume, into the future.
Fonterra is signalling a tougher stance on farmers who persistently fail to meet minimum standards of sustainability.