Designed to allow customers to adopt technology and reduce costs, John Deere’s Precision Essentials Programme, offers those customers the option to either buy all their precision agriculture (PA) technology upfront, or select only the hardware and software that will be most valuable to their business.

A Massey University student has inched closer to national victory after being crowned Taranaki-Manawatu's top young farmer, despite being the youngest competitor in the field.

Safer Farms, the industry-led organisation dedicated to fostering a safer farming culture, has appointed Brett Barnham as its new chief executive.

OPINION: It is a privilege to welcome you all to this year's Central Districts Field Days, the country's largest regional field days.

Beef + Lamb New Zealand (B+LNZ) has reiterated calls for New Zealand to revise its methane targets after the Government's "disappointing" announcement of its revised Nationally Determined Contribution (NDC).

Prepare for more pine trees. That's the message from North Otago farmer Jane Smith following the new methane emission targets recently announced by the Government.

Winners of the 2025 Ford New Zealand Rural Sports Awards will be announced at a gala function in Palmerston North next month.

Farms from Northland and northern Hawke's Bay are the finalists in this year's Ahuwhenua Trophy competition for the top Māori sheep and beef farms.

Primary sector groups appear to be generally supportive of the Gene Technology Bill currently before parliamentarians.

Sustainable Trade: Monitoring EU Developments