Everything that can help farmers work smarter and faster is show at the East Coast Farming Expo.

Massey Ferguson has a new look for its iconic triple triangle logo, as well a completely new 'Born to Farm' brand identify for 2022.

After walking away with a Fieldays Innovation Award back in June 2021, Springarm Products has now signed a sole marketing agreement with Dannevirke-based Metalform.

The Power Farming Group's extensive offering has been complemented with the addition of the JCB Industrial product range.

Although this month's Consumer Electronics Show (CES) in Las Vegas is usually associated with the "geek brigade", global manufacturer John Deere chose it to launch new technology aimed at farmers and growers.

Kramer has introduced a further two models to its telehandler range – the mini KT144 and the medium-sized KT3610.

Contracting over a vast area from its Mangawhai base, Hilltop Harvesting’s beat covers Whangarei to the north, Silverdale to the south and everything in between.

Case IH's Puma tractor range will see several new features for 2022.

The Dutch selfpropelled sprayer manufacturer Agrifac already has an impressive product portfolio.

In the hectic baling season, the risk of fire is ever present.