Steel may be the real deal when it comes to tough bars and accessories for protecting a work ute or city SUV, but it's often the shiny looks that seal the deal.

The first production models of the Case IH Optum are now coming off the factory lines, the first examples expected to hit New Zealand in June.

It's no surprise feeder wagon specialist Robertson Farm Machinery is offering a beet chopping attachment for its EX and Mega range of wagons.

Feeder specialist Hustler has launched a three-point-linkage bale feeder that takes conventional design thinking on this type of machine and turns it on its head.

Making their debut at Northland Field Days was a new range of trailers from Dutch manufacturer Zocon.

A new range of wood splitters will be released by Brent Smith Trailers at Central Districts Field Days.

Massey Ferguson's Beauvais facility in Picardy is home to Massey Ferguson in Europe and produces MF tractors from 75-400hp.

For farmers or contractors working abrasive soils, the cost of wearing metals on ploughs, cultivators or powered implements can make a serious dent in their bottom line.

With the new year comes a new range from the Massey Ferguson Camp – the 7700 series that will take the place of the award winning 7600 series.

Claims by manufacturers of increased performance or reduced costs can sometimes be vague.