KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
Zespri chief executive Dan Mathieson says when he was at a food fair in Germany recently, buyers of NZ kiwifruit raised the issue of quality with him.
He says they told him the quality of fruit last season was not up to the high NZ standard they expected and were seeking assurances that there would be an improvement in 2023. Mathieson says the message from them was that there was enormous growth potential if the quality was up to standard.
"I was able to give them an assurance that it would be and that NZ kiwifruit industry right along the supply chain is working to ensure that this happens."
Mathieson says the industry is confident it can improve quality this year and points to several factors that will drive this. He says for a start, there are more people, including backpackers available to pick the fruit so it won't be a hurried pick as was the case last year. He says the pickers are better trained and growers themselves and others along the supply chain will be closely monitoring how the fruit is handled to ensure it's not damaged.
He adds that they will be paying close attention right through to the market on the issue of fruit handling.
"We know if we can get the quality issue resolved there is so much opportunity for us to sell at great value around the world and at the top end of the market."
'A lot of interest and positive responses' appears to be the way farmers are viewing the Government's initiative to hold a series of woolshed meetings around the country.
A Southland farming leader wants the regional council to delay a proposed regional rates hike, much of which is intended to fund flood protection works.
Rural Women New Zealand (RWNZ) says access to personal banking services in rural communities is fundamental to promoting outcomes that benefit Kiwi consumers.
A group set up to boost education and promotion of wool says it has made positive strides during the first year of its three-year strategy.
Meat processor ANZCO Foods says despite a challenging business environment, it has posted a net profit before tax of $61 million for 2023.
Horticulture NZ chief executive Nadine Tunley will step down in August.
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