Agriculture Minister Damien O’Connor wants the horticulture sector to look at developing the feijoa into a “fruit of the future”.
Feijoas hit New Zealand supermarket shelves earlier this month.
T&G Fresh’s key supplier of feijoas, Kaiaponi Farms, expects another great season with ideal weather conditions and a new packing line bringing greater consistency of fruit to consumers.
Kaiaponi Farms commercial manager Barton Witters says thanks to plenty of irrigation and a bit of rain, they have a slightly bigger fruit size profile this season.
“With T&G Fresh as our preferred feijoa distributor for the second year, we look forward to continuing to provide top quality fruit at an accessible price under our K-fruit brand.”
T&G Fresh and Kaiaponi Farms are working together on a new season social media campaign to drive consumers to K-fruit.
T&G Fresh trade marketing manager Louise Srhoj says, as there is only a small harvesting period for feijoas, getting awareness out to consumers quickly is vital.
She says the social media campaign will share various recipes and include a giveaway of the delicious, high fibre fruit, which is rich in vitamin C.
Kaiaponi Farms has been growing feijoas in Gisborne for the past 20 years and has gained market share by growing larger commercial blocks of the newest varieties, enabling greater consistency, size and taste compared to what’s currently on the market.
“We pride ourselves on having a crop that is picked daily and shipped to market overnight, to ensure the fruit is of the freshest quality for consumers each and every season,” says Barton.