Maccas customers in no rush to buy a sustainable Big Mac
OPINION: Recently I spent a couple of days on the Macca's site at Fieldays.
Nearly $600 million worth of New Zealand primary sector ingredients were sourced for McDonald's domestic and global use last year.
The company recently released its annual New Zealand shopping list, showing a record amount spent on ingredients for their menu items.
In 2022, $213 million was spent on local ingredients for New Zealand restaurants. Meanwhile, another $384 million of NZ produce was exported to other McDonald's markets. That took the total spend with NZ farmers and growers to an all-time high of $598 million - $52 million more than in 2021.
Here are some highlights:
McDonald's says it sources produce from farmers and growers across NZ. New Zealand is also a strategically important supplier to international outlets. NZ produce is exported to McDonald's markets including Australia, the Pacific Islands, Asia, and the United States.
"It's great to be able to supply a local menu where around 90% of the ingredients are sourced from across NZ, and to share this quality produce with McDonald's markets around the world," says managing director NZ and Pacific Islands, Kylie Freeland.
Newly elected Federated Farmers meat and wool group chair Richard Dawkins says he will continue the great work done his predecessor Toby Williams.
Hosted by ginger dynamo Te Radar, the Fieldays Innovation Award Winners Event put the spotlight on the agricultural industry's most promising ideas.
According to DairyNZ's latest Econ Tracker update, there has been a rise in the forecast breakeven milk price for the 2025/26 season.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.
Six industry organisations, including DairyNZ and the Dairy Companies Association (DCANZ) have signed an agreement with the Ministry for Primary Industries (MPI) to prepare the country for a potential foot and mouth outbreak.
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