Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
After its infamous 2015-16 'clawback', when it slashed farm-gate prices, the processor seems to be rebuilding bridges with Aussie suppliers.
In July this year, Fonterra announced it had collected 5.4 million kgMS in Australia, a 6.6% jump on the same time last year.
Tasmanian dairy farmer and Fonterra Australia Suppliers' Council Board chair Alan Davenport said the company had rebuilt trust since 2016.
However, Davenport said, while farmers had generally moved on, most hadn't forgotten about 2016.
Hopefully, the co-op's Aussie team haven't either.
