Are they serious?
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Zespri is ringing in major changes in its systems to deal with an expected shortfall of 6500 workers to pick this season's kiwifruit crop.
It's official, Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed Kiwifruit for the first year of sales of commercial volumes in the upcoming 2022 season.
The contribution of NZ's kiwifruit industry came in for some high praise at a special function at Parliament, just before the latest Covid lockdowns.
Software specialist Company-X is acquiring advertising agency Hot Mustard's app developing business.
Zespri chief executive Dan Mathieson says unless the kiwifruit industry gets more people to work in the sector, it may have to look at slowing down its speed of growth.
Zespri says it will continue to look at ways of controlling the illegal growing of its SunGold kiwifruit in China.
In a somewhat ironic twist, the global Covid pandemic is helping to drive demand for New Zealand kiwifruit.
Moves are well underway to establish a new Kiwifruit Breeding Centre (KBC) - a joint venture between Plant and Food Research (PFR) and Zespri - designed to speed up the process of developing new and improved kiwifruit varieties.
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