Keen on easy-to-use spaceship
Reporoa based Murdoch Agricultural Contracting, owned and operated by couple Harry Murdoch and Samantha Parker, started by targeting a niche.
Keestrack says the acquistion of Goldoni, which specialises in agricultural machinery, will allow it to enter the agricultural market and grow even more in the construction segment. Founded in 1988 by Kees Hoogendoorn, Keestrack is a second generation family business has more than 800 employees worldwide and manufacturing facilities in the Czech Republic, Italy, China and India. It distributes to more than 70 countries around the world.
"After analysing many opportunities, we felt personally drawn to Goldoni for its rich traditional family values which are very close to ours," says Keestrack group president Kees Hoogendoom.
"Our goal is to keep this historic brand alive, supporting the local economy and employment rates."
Already operating their own Italian factory for crushers in Ponsano Veneto, Keestrack has now restarted production of Goldoni tractors at Migliarina di Carpi, Modena, Italy - where it employs 110 staff.
Goldoni, established in 1926, specialises in 4WD and Equal Wheeled tractors dedicated to orchards and vineyards - achieveing a €50m in 2018.
New Zealand importer and distributor AgTek, based in Te Puke, says it's been a tough 12-months or do with limited supply from Goldoni due to their changing ownership.
"But it's great to see them now back under new ownership," general manager Gayne Carroll told Hort News. "We're already seeing a huge improvemnt in communications and a consistent parts supply."
Carroll says AgTek has had a great relationship with Goldoni for almost 20 years. "So, we will be pleased to see new tractors arriving later in the year, some already spoke for, with pre-orders from existing Goldoni users."
