Friday, 29 January 2021 07:25

New NZ apple has international competitors green with ‘Envy'

Written by  Staff Reporters
T&G chief executive Gareth Edgecombe says independent research has forecast that another 25 million trays of Envy apples will be needed by 2030 to meet potential consumer demand T&G chief executive Gareth Edgecombe says independent research has forecast that another 25 million trays of Envy apples will be needed by 2030 to meet potential consumer demand

NZ-bred Envy apples, developed and produced by T&G Global, had a record season last year with a 23% increase in international sales.

This generated more than a billion dollars of sales in 2020, with plenty of growth predicted ahead.

T&G chief executive Gareth Edgecombe says independent research has forecast that another 25 million TCEs will be needed by 2030 to meet potential consumer demand, especially in China, Vietnam, Thailand and the USA.

The company is currently producing about five million 18kg boxes of apples a year. However, Edgecombe expects to be producing 15 million boxes a year within three to four years as established orchards mature.

He claims the apple had two main attributes, which attracted prices between 25 and 50% over other types such as a Gala, Red Delicious or Granny Smith.

“It grows really well for growers, so there’s really strong profitability that comes out of the ground operations from it,” Edgecombe explains.

“However, most importantly, it’s also a fantastic apple from an eating perspective. Consumers’ feedback is that it’s sweet, crunchy, crispy and just a really great experience.”

T&G shipped 1.9m tray cartons of Envy apples to United States, China and Asia, last year.

“Envy is one of the real success stories in New Zealand’s horticultural sector,” Edgecombe says.

The apples are grown under licence in 13 countries and sold to consumers in over 60 countries in the 12 years since the product was first launched.

“It’s a great example of New Zealand intellectual property to the world, where we can take what has been developed in New Zealand, protect it, and then scale it up at large scale both here in New Zealand and offshore,” he adds.

“I think it’s really great for New Zealand to celebrate, and we need to do more about across the economy.”

Edgecombe says the Envy apple is not as well known in New Zealand, because most of the produce was sold overseas and local consumers preferred a sweet and slightly tart apple, such as Jazz.

“In in 2019 [Envy] was voted the number one apple for taste, appearance and texture by consumers in the USA,” Edgecombe said.

The apple was developed by T&G’s partners at Plant and Food Research in 2008 and is a cross between Royal Gala and Braeburn.

Meanwhile, Edgecombe says his company has a pipeline of new varieties of apple in various stages of development.

More like this

T&G Global returns to profitability

Fresh produce grower and exporter T&G Global has overturned last year’s dismal performance by reporting a half year net profit of $1.7 million.

Good season for apples

Brydon Nisbet, the president of Hawke's Bay Fruit Growers Federation, says the mood of growers in Hawke's Bay is quite upbeat because it's been a good season for apples.

Featured

Carrfields invests in new Ashburton R&D hub

The Ashburton-based Carrfields Group continues to show commitment to future growth and in the agricultural sector with its latest investment, the recently acquired 'Spring Farm' adjacent to State Highway 1, Winslow, just south of Ashburton.

Elite sheep dogs to go head-to-head at Ashburton A&P Show

A major feature of the Ashburton A&P Show, to be held on October 31 and November 1, will be the annual trans-Tasman Sheep Dog Trial test match, with the best heading dogs from both sides of the Tasman going head-to-head in two teams of four.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

» Latest Print Issues Online

The Hound

Red faced

OPINION: The Greens have taken the high moral ground on the Palestine issue and been leading political agitators in related…

Cold comfort

One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact…

» eNewsletter

Subscribe to our weekly newsletter