Hawke's Bay to the world
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
Gaining momentum from the global roll-out of its new brand in July, NZ fruit company Rockit has recently launched its biggest sales and marketing campaign.
From mainland China to the Middle East, Rockit says it is driving its back-to-school campaign into thousands of stores and homes in its key global markets, promoting the nutritional and health benefits of choosing Rockit as children head back to the classroom.
Julian Smith, general manager global marketing for Rockit Global, says Rockit - which is sold in 30 countries worldwide - is currently in the midst of a very sharp growth curve across its international markets with volume up 43% on 2020 figures. He says the back-to-school campaign uses multiple platforms and touchpoints to establish the fully mature, miniature apple as the right healthy snack for kids to fuel their day.
"This is the first time we've launched a global marketing campaign of this size and calibre into some of our most exciting markets like the UAE, Hong Kong, Taiwan and Saudi Arabia."
He says consumers will be able to access a new interactive campaign microsite featuring downloadable activities, competitions and giveaways, as well as creative ideas to get everyone from kids to adults moving.
"Importantly, we're ramping up our social media and digital marketing in our key back-to-school markets with influencer content and collaborations, and delivering that content in traditional and simplified Chinese, and Arabic."
Smith says the campagin is another step in Rockit's journey towards sharing 400 million of its snack-sized apples with the world by 2025.
Federated Farmers president Wayne Langford is claiming “some real success” on the 12 policy priorities it placed before the Coalition Government.
Federated Farmers is throwing its support behind the Fast-track Approvals Bill introduced by the Coalition Government to enable a fast-track decision-making process for infrastructure and development projects.
The latest report from ANZ isn’t good news for sheep farmers: lamb returns are forecast to remain low.
Divine table grapes that herald the start of a brand-new industry in Hawke’s Bay have been coming off vines in Maraekakaho.
In what appears to be a casualty of the downturn in the agricultural sector, a well-known machinery brand is now in the hands of liquidators and owing creditors $6.6 million.
One of New Zealand’s deepest breeder Jersey herds – known for its enduring connection through cattle with the UK’s longest reigning monarch, Queen Elizabeth II – will host its 75th anniversary celebration sale on-farm on April 22.