2024–25 apple harvest exceeds expectations, says Apples and Pears NZ CEO
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Gaining momentum from the global roll-out of its new brand in July, NZ fruit company Rockit has recently launched its biggest sales and marketing campaign.
From mainland China to the Middle East, Rockit says it is driving its back-to-school campaign into thousands of stores and homes in its key global markets, promoting the nutritional and health benefits of choosing Rockit as children head back to the classroom.
Julian Smith, general manager global marketing for Rockit Global, says Rockit - which is sold in 30 countries worldwide - is currently in the midst of a very sharp growth curve across its international markets with volume up 43% on 2020 figures. He says the back-to-school campaign uses multiple platforms and touchpoints to establish the fully mature, miniature apple as the right healthy snack for kids to fuel their day.
"This is the first time we've launched a global marketing campaign of this size and calibre into some of our most exciting markets like the UAE, Hong Kong, Taiwan and Saudi Arabia."
He says consumers will be able to access a new interactive campaign microsite featuring downloadable activities, competitions and giveaways, as well as creative ideas to get everyone from kids to adults moving.
"Importantly, we're ramping up our social media and digital marketing in our key back-to-school markets with influencer content and collaborations, and delivering that content in traditional and simplified Chinese, and Arabic."
Smith says the campagin is another step in Rockit's journey towards sharing 400 million of its snack-sized apples with the world by 2025.
The Ministry for the Environment is joining as a national award sponsor in the Ballance Farm Environment Awards (BFEA from next year).
Kiwis are wasting less of their food than they were two years ago, and this has been enough to push New Zealand’s total household food waste bill lower, the 2025 Rabobank KiwiHarvest Food Waste survey has found.
OPINION: Sir Lockwood Smith has clearly and succinctly defined what academic freedom is all about, the boundaries around it and the responsibility that goes with this privilege.
DairyNZ says its plantain programme continues to deliver promising results, with new data confirming that modest levels of plantain in pastures reduce nitrogen leaching, offering farmers a practical, science-backed tool to meet environmental goals.
'Common sense' cuts to government red tape will make it easier for New Zealand to deliver safe food to more markets.
Balclutha farmer Renae Martin remembers the moment she fell in love with cows.
OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…
OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.