2024–25 apple harvest exceeds expectations, says Apples and Pears NZ CEO
The 2024-25 season apple harvest has “well and truly exceeded expectations”, says Apples and Pears NZ chief executive Karen Morrish.
Gaining momentum from the global roll-out of its new brand in July, NZ fruit company Rockit has recently launched its biggest sales and marketing campaign.
From mainland China to the Middle East, Rockit says it is driving its back-to-school campaign into thousands of stores and homes in its key global markets, promoting the nutritional and health benefits of choosing Rockit as children head back to the classroom.
Julian Smith, general manager global marketing for Rockit Global, says Rockit - which is sold in 30 countries worldwide - is currently in the midst of a very sharp growth curve across its international markets with volume up 43% on 2020 figures. He says the back-to-school campaign uses multiple platforms and touchpoints to establish the fully mature, miniature apple as the right healthy snack for kids to fuel their day.
"This is the first time we've launched a global marketing campaign of this size and calibre into some of our most exciting markets like the UAE, Hong Kong, Taiwan and Saudi Arabia."
He says consumers will be able to access a new interactive campaign microsite featuring downloadable activities, competitions and giveaways, as well as creative ideas to get everyone from kids to adults moving.
"Importantly, we're ramping up our social media and digital marketing in our key back-to-school markets with influencer content and collaborations, and delivering that content in traditional and simplified Chinese, and Arabic."
Smith says the campagin is another step in Rockit's journey towards sharing 400 million of its snack-sized apples with the world by 2025.
With Fonterra's UHT plant at its Edendale site less than a year from completion, demand continues to grow for products the plant will produce, such as Anchor Whipping Cream.
A new $50,000 scholarship fund designed to support and empower women in the New Zealand dairy industry through leadership development has been launched.
Many farmers around the country are taking advantage of the high dairy payout to get maximum production out of their cows.
In 2015, the signing of a joint venture between St Peter's School, Cambridge, and Lincoln University saw the start of an exciting new chapter for Owl Farm as the first demonstration dairy farm in the North Island. Ten years on, the joint venture is still going strong.
Sheep milk processor Maui Milk is on track to record average ewe production of 500 litres by 2030, says outgoing chief executive Greg Hamill.
Parliamentary Commissioner for the Environment Simon Upton is calling for cross-party consensus on the country's overarching environmental goals.
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