Wednesday, 17 April 2024 11:15

KiwiBrothersTM make their China debut

Written by  Sudesh Kissun
Zespri’s 2024 sales season in China is underway and the mascots kicked off the season at Nangang Port. Zespri’s 2024 sales season in China is underway and the mascots kicked off the season at Nangang Port.

Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.

Zespri’s 2024 sales season in China is underway and the mascots kicked off the season at Nangang Port, welcoming the arrival of the first of the New Zealand kiwifruit crop aboard the Kowhai charter vessel which sailed into Shanghai at the end of March.

An official season launch event has also taken place in Shanghai for Zespri’s key customers and industry partners, attended by Zespri chief executive, Dan Mathieson, board chairman Nathan Flowerday and former chairman Bruce Cameron, and New Zealand officials including New Zealand’s Consul-General to Shanghai, Ardi Barnard and the Ministry for Primary Industries Deputy-Director General China Relations Charlotte Austin from the New Zealand Embassy in Beijing.

Mathieson says it’s exciting to get the season off to a strong start with a 40% increase in fruit for Greater China this season.

“China is one of our largest markets and it’s been great to be able to connect in person in recent days with so many of our local customers and distribution partners as we look forward to what we hope is a successful season.

“With a much bigger crop this season, we’ve put in a huge amount of planning to ensure we deliver the season well, including getting our customers consistently good quality fruit as quickly as possible to meet demand and the early season sales opportunities and to maximise the value we return to our growers.

“This season, more than one third of Zespri SunGold will head to Greater China – up from 25% last year and we’ve already had four Zespri charters unload three million trays in Shanghai.”

Mathieson says the industry was again focused on delivering consistently good quality fruit to customers.

“Fruit quality on the first of our China charter vessels has been really good, and the feedback we’ve had from our local customers indicates this is some of the best early arrival fruit they have seen in the past four years.

“With more fruit available, our marketing activities have been designed to support a strong start to the season and our KiwiBrothersTM will play a key role in that, particularly with a much larger New Zealand kiwifruit crop and the significant increase in fruit for China.

“We know our KiwiBrothersTM really resonate with our consumers so it’s a big moment for us to launch them in our biggest market, China where we think they’re going to be a huge hit too.

Mathieson says Zespri is also encouraged by the strong season start that has been made across Asia including in Japan and Korea. 

“RubyRed has got us off to a strong start in a number of markets with the popular berry-like kiwifruit available for the first time this year in South Korea, Malaysia and Hong Kong – and we’re looking forward to building supply in the markets to meet strong demand.”

More like this

Zespri's net profit down $60m

Kiwifruit exporter and marketer Zespri has reported a $60 million drop in net profit, mainly driven by reduced licence revenue from lower pricing per hectare than 2022/23.

Govt praised for handling of China over cyber attacks

One of the country's leading experts on China has praised the NZ Government for its handling of the recent incident with China over that country's cyber attack on two of our parliamentary institutions in 2021.

Still a slow boat to China!

Hopes of NZ sheepmeat prices picking up anytime soon in the country's key export market of China looks highly unlikely.



Machinery & Products

Success for Argo tractors

The judges at last year’s Agritechnica event picked the Italian-built Landini Rex 4-120GT Robo- Shift Dynamic as the Best of…

Pollution into fertiliser

While the new government is sure to “tinker” with the previous administration’s emissions policy, a recent visit to New Zealand…

Smart money backs smart machine

Marlborough-based start-up SmartMachine claims its new machine is one of the most significant operational step changes for viticulture since the…

Robo packer hits a billion

New Zealand inventor and manufacturer Robotics Plus Limited’s fruit packing robot has hit a major milestone of one billion pieces…

» Latest Print Issues Online

The Hound

True colours

OPINION: The watermelon party (AKA the Greens) try to portray themselves as an upright, self-righteous, caring bunch of woke, bicycle-riding…

Peace at last?

OPINION: Good news for hunters as Forest & Bird have "paused" legal action against the Fiordland Wapiti Foundation and agreed…

» eNewsletter

Subscribe to our weekly newsletter