Nimble New Zealand exporters finding opportunity amid shifting trade terms
Global trade wars and uncertain tariff regimes could play into the hands of many New Zealand exporters, according to Gareth Coleman ANZ’s Head of Trade & Supply Chain.
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
Some 88% of premium consumers recently surveyed stated they love Rockit.
Sustainability is another focus, with New Zealand part of the pilot market for new sustainable tubes.
“We did a successful trial here in 2022 and are looking to expand this with a bigger volume, along with rolling them out in various global markets.”
O’Donnell says New Zealand growers wanted to see their fruit available to Kiwis and the company has achieved this with the support of Foodstuffs, BP, Farro and independent fresh produce retailers.
“With more acres planted and expansion into the South Island, we have geographic diversity and access to some great blocks of land and partners. Building a fruit supply base that can endure changing climates and extreme weather events enables us to safeguard our year-round supply as we continue to expand our networks and quality reputation worldwide.”
While Rockit is a successful global company, its headquarters will continue to be in Hawke’s Bay, O’Donnell adds.
“Most of our senior team relocated here from Auckland but others in the wider leadership team are based in Auckland, Tauranga and in our global markets. However, Heretaunga, Hawke’s Bay is our home, and our head office will remain here.”
A US-based company developing a vaccine to reduce methane emissions in cattle has received another capital injection from New Zealand’s agriculture sector.
Wools of New Zealand has signed a partnership agreement with a leading Chinese manufacturer as the company looks to further grow demand in China and globally.
Opportunities for Māori are there for the taking if they scale up their operations and work more closely together.
OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.
As the first of a new series of interprofessional rural training hubs opened in South Taranaki late September, Rural Health Network has celebrated the move as a "key pathway to encourage the growth and retention of health professionals in rural areas".
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