2024 red meat exports end on a high
New Zealand's red meat exports for 2024 finished on a positive note, with total export value increasing 17% over last December to reach $1.04 billion, according to the Meat Industry Association (MIA).
Some 88% of premium consumers recently surveyed stated they love Rockit.
Sustainability is another focus, with New Zealand part of the pilot market for new sustainable tubes.
“We did a successful trial here in 2022 and are looking to expand this with a bigger volume, along with rolling them out in various global markets.”
O’Donnell says New Zealand growers wanted to see their fruit available to Kiwis and the company has achieved this with the support of Foodstuffs, BP, Farro and independent fresh produce retailers.
“With more acres planted and expansion into the South Island, we have geographic diversity and access to some great blocks of land and partners. Building a fruit supply base that can endure changing climates and extreme weather events enables us to safeguard our year-round supply as we continue to expand our networks and quality reputation worldwide.”
While Rockit is a successful global company, its headquarters will continue to be in Hawke’s Bay, O’Donnell adds.
“Most of our senior team relocated here from Auckland but others in the wider leadership team are based in Auckland, Tauranga and in our global markets. However, Heretaunga, Hawke’s Bay is our home, and our head office will remain here.”
