Positive start for kiwifruit
Zespri is forecasting better prices for NZ kiwifruit growers in the coming 2024/25 season.
Rockit chief executive Mark O'Donnell says consumer awareness for the brand continues to improve each year.
Some 88% of premium consumers recently surveyed stated they love Rockit.
Sustainability is another focus, with New Zealand part of the pilot market for new sustainable tubes.
“We did a successful trial here in 2022 and are looking to expand this with a bigger volume, along with rolling them out in various global markets.”
O’Donnell says New Zealand growers wanted to see their fruit available to Kiwis and the company has achieved this with the support of Foodstuffs, BP, Farro and independent fresh produce retailers.
“With more acres planted and expansion into the South Island, we have geographic diversity and access to some great blocks of land and partners. Building a fruit supply base that can endure changing climates and extreme weather events enables us to safeguard our year-round supply as we continue to expand our networks and quality reputation worldwide.”
While Rockit is a successful global company, its headquarters will continue to be in Hawke’s Bay, O’Donnell adds.
“Most of our senior team relocated here from Auckland but others in the wider leadership team are based in Auckland, Tauranga and in our global markets. However, Heretaunga, Hawke’s Bay is our home, and our head office will remain here.”
Animal rights organization, SAFE says the government needs to maintain the ban on live exports.
New findings from not-for-profit food supply and distribution organization, the New Zealand Food Network (NZFN) have revealed a 42% increase in demand for food support in 2023 compared to 2022.
New data released by LIC and DairyNZ shows New Zealand dairy farmers have achieved the highest six week in-calf rate and lowest notin- calf rate on record.
Christchurch City Council and the Canterbury Agricultural and Pastoral Association (CAPA) have signed an agreement which will open more of Canterbury Agricultural Park for public use while helping to provide long-term certainty for the A&P Show.
This year’s Fieldays will feature a Rural Advocacy Hub - bringing together various rural organisations who are advocating for farmers and championing their interests as one team, under one roof, for the first time.
ASB head of rural banking Aidan Gent is encouraging farmers to speak to their banks when they are struggling.
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