Plant-based bubble bursts
OPINION: Talking about plant-based food: “Chicken-free chicken” start-up Sunfed has had its valuation slashed to zero by major investor Blackbird Ventures, and its products are no longer available in supermarkets.
In its latest tirade, it wants the Government to slap on regulations to reduce agricultural emissions.
What the Greenpeace media release deliberately fails to acknowledge is what the industry is already doing in this space: He Waka Eke Noa consultations are underway, farm environment plans are in place on many farms and sustainable milk production is the number one priority of all processors.
Greenpeace's narrow-minded view of the dairy sector is out-of-date.
