Let’s face it, the dairy giant has not exactly been a PR dream over the past couple of years with the botulism botch-up, the so-called dirty dairying issue and ever rising milk prices making it an easy target for bad headlines. However, even Fonterra’s less-than-stellar PR team recognised that the Auckland mayor Len Brown – in the midst of a tawdry sex scandal – would not be an ideal guest at its latest rollout of its ‘Milk for Schools’ scheme.