Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
For Southland sheep and beef farmer Cameron Kerr, Vredestein tyres are helping to overcome the daily challenges of operating in steep hill country.
Cameron's operation at Camindy Ridges covers 500ha on the western side of Mid Dome Mountain 80km south of Queenstown.
The property carries 8000 stock units of beef cattle and sheep which graze over elevations ranging from flat, through rolling to very steep.
As well as feeding stock and fieldwork, the fleet of four MF tractors also transport other equipment 116km south to their dairy farm, east of Invercargill.
Kerr was impressed by the look of the Vredestein tyres, so he ordered a set for his Massey Ferguson 6480. "I thought they looked aggressive and give you traction on the side of the hills," he says.
He says he was sometimes nervous when asking staff to load tractors and feed stock on the steepest of the farm's hills; safety is the first rule on the property. He recalls the first time he drove the MF 6480 on one of the steep paddocks.
"I immediately felt really safe. Even if it was beginning to slide downwards, I maintained total control of the vehicle and could manoeuvre and turn – even in the thick and greasy mud. The tread on the tyres even seemed to be self-cleaning as it ploughed through like a bulldozer."
With long travel between the two farms, Kerr was further impressed with the smooth running of the Vredestein tyres on all types of surfaces.
"It was a soft ride on both the farm tracks and the sealed roads".
A central Canterbury business which turns malting barley into a key ingredient in beer making has celebrated its 100% New Zealand-grown status with a special event.
A farm shed solution to a long-standing safety problem has captured the public’s vote in the Fieldays Innovation Awards with AWS, with Waikato dairy farmer Warren Storey’s invention The PostMate, winning the 2026 Fieldays Innovation Awards People’s Choice Award, supported by KingSt. Advertising.
OPINION: The latest update from the Ministry for Primary Industries (MPI) on the state of NZ's primary sector paints a positive picturee about its performance over the past 12 months.
The recently signed free trade agreement with India is an invitation to strengthen relationships between the New Zealand and Indian strong wool industries, says Wool Impact chief executive Andy Caughey.
Strengthening the voice of vegetable growers on "big ticket items" will be the immediate focus of newly formed New Zealand Vegetable Council (NZVeg), says inaugural chair Alison Stewart.
Prime Minister Christopher Luxon says the red meat sector is doing an excellent job promoting our pasture-fed system around the globe.