Country’s best steak found
An Angus sirloin from the farm of Forbes and Angus Cameron in Ashhurst, Manawatu has picked up the Steak of Origin award for nation's most tender and tasty steak.
Paralympic multiple gold medallist Sophie Pascoe will join Sarah Walker and Lisa Carrington as the new faces of Beef + Lamb New Zealand.
The trio form the next generation of Iron Maidens, following in the footsteps of Sarah Ulmer, Georgina Earl (nee Evers-Swindell) and Caroline Meyer (nee Evers-Swindell).
Beef + Lamb New Zealand CEO, Rod Slater, says Pascoe completes the team.
"She has it all; the New Zealand public love her," says Slater.
"Sophie fits seamlessly into the Beef + Lamb brand. We really are seeing the second generation of superstars following on from the original Iron Maidens"
Pascoe says she's really excited to be part of the team.
"I'm thrilled, especially to be working with two other amazing athletes. We all get on so well, it's going to be great," says Pascoe.
The Iron Maidens will form the basis of Beef + Lamb New Zealand's next marketing campaign.
Kiwis can expect to see Pascoe, Walker and Carrington on their television screens from November.
Federated Farmers president Wayne Langford says the 2025 Fieldays has been one of more positive he has attended.
A fundraiser dinner held in conjunction with Fieldays raised over $300,000 for the Rural Support Trust.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
An agribusiness, helping to turn a long-standing animal welfare and waste issue into a high-value protein stream for the dairy and red meat sector, has picked up a top innovation award at Fieldays.
The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.
Following twelve years of litigation, a conclusion could be in sight of Waikato’s controversial Plan Change 1 (PC1).