McIvor moving to OSPRI
Beef + Lamb New Zealand chief executive for the past eight years, Sam McIvor is heading for new pastures at Ospri, which runs NZ’s integrated animal disease management and traceability service.
BLNZ spends a lot more than just on promotion and is constantly revising priorities.
“Environment has definitely been a big area where sheep and beef farmers have needed a lot more support as they engage in environmental discussions on water quality in particular,” says Parsons. “We have upped the investment there and as a consequence the investment in promotional money has been reduced over time.
“Pressures around the environment are not going away. There are a whole lot of licence-to-farm type activities that farmers need a stronger voice on. We are looking at how we balance our requirements. We need to look at getting more people into agriculture through promoting farming as a career path so there are a lot of significant areas we could invest in and need to invest in.”
But that needs to be balanced with requirements in the market as well. $2m a year is invested in market access activities to try to reduce some of the $318m a year in tariffs that farmers pay.
