Felicity Roxburgh appointed Executive Director of New Zealand International Business Forum

She will take up the role on 7 July 2025.

Roxburgh comes to the role with close to 20 years' experience in international trade, foreign policy, and regional engagement, with a strong focus on the Indo-Pacific.

Most recently, she served as New Zealand's Consul-General in New Caledonia and has worked extensively with businesses operating across Asia and the Pacific.

Previously, she was director business at the Asia New Zealand Foundation, where she led efforts to strengthen New Zealand's business and people-to-people links across Asia.

Roxburgh has also held senior roles at the Ministry of Foreign Affairs and Trade, including postings in Hong Kong, New York, and the Pacific, where she was closely involved in geopolitical and trade negotiations.

NZIBF chair Philip Gregan says the organisation is "delighted" to welcome Roxburgh.

"She brings a combination of international insight, strategic thinking, and ability to bring people together around complex issues," Gregan says.

"This will add real value and fresh energy to our work," he adds.

As executive director, Roxburgh will lead NZIBF's engagement with its members on key trade and economic policy issues and represent the interests of internationally focused businesses in dialogue with government and global partners.

"I'm honoured to be joining the Forum at such a critical time for New Zealand's international trade agenda," says Roxburgh.

"The global trading environment is evolving rapidly, and it's vital that New Zealand businesses have a strong voice," she says.

"I look forward to working with NZIBF members to support open and free trade," she concludes.