Tuesday, 11 February 2025 08:25

Massive bounce back

Written by  Peter Burke
MPI director general Ray Smith. MPI director general Ray Smith.

The Director General of MPI, Ray Smith, says the growth in the kiwifruit sector is a massive bounce back.

In MPI's latest outlook report, kiwifruit exports in 2025 will hit nearly $3.5 billion which Smith says is amazing given the problems including adverse weather the sector has had to deal with in the past couple of years.

"Issues such labour shortages, fruit quality issues and ongoing adverse weather conditions. They have done an amazing job despite all the problems they have faced," he says.

Smith says horticulture is now NZ's third largest export earner, having pushed forestry into 4th place and chasing down the meat and wool sector which earns just over $11 billion.

He says another highlight in the SOPI report is the apple sector with export earnings now sitting at just over $1 billion.

He says but for Cyclone Gabrielle, they may well have achieved this goal earlier.

He says people like our apples and see them as a good healthy product.

"With kiwifruit and apples, we now have two very large and developed industries with good technologies going in and good labour supply. We will see good growth this year," he says.

More like this

Featured

HortNZ celebrates 20 Years

More than 150 people turned up at Parliament recently to celebrate the 20th anniversary of Horticulture New Zealand (HortNZ).

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

» Latest Print Issues Online

The Hound

Yes, Minister!

OPINION: The release of the Natural Environment Bill and Planning Bill to replace the Resource Management Act is a red-letter day…

Two-legged pests

OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to…

» eNewsletter

Subscribe to our weekly newsletter