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Wednesday, 21 September 2022 15:00

Sore losers

Written by  Milking It

OPINION: UK vegan activists, realising they are failing badly when it comes to coercing consumers to give up dairy, are becoming more disruptive.

Last week, in a fit of self-righteous pique, they targeted four dairy production sites across England aiming to 'shut down' distribution of milk products for weeks.

Activists wen to three sites operated by Müller as well as to the UK's biggest dairy distribution centre operated by Arla Foods in Aylesbury, which produces 10% of the UK's dairy.

Consumers will make up their own minds. If vegans think they can gain the respect and allegiance of milk-loving consumers - or change buying behaviour - by doing this, then they are wrong!

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