Wake up, New Zealand: that’s the message from a New Zealander trying to manage a large dairy farm in the UK amid the COVID-19 outbreak.
Vegan charity Viva! is urging consumers to ditch dairy as part of a new initiative called ‘MooFree May’ now in its second year. Campaigners hand out vegan cheese and chocolate to consumers.
The campaigners have a giant inflatable cow emblazoned with the words Vegan is a State of Kind. They show undercover video footage taken on dairy farms and distribute dairy-free booklets and guides.