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Tuesday, 20 April 2021 17:00

PR-101

Written by  The Hound
PR-101

OPINION: This old mutt reckons that Fonterra must be learning its PR tricks from the Government.

Since time immemorial, governments who want to bury bad news, release it late on the eve of a holiday or long weekend.

So, accordingly, Fonterra announced that it had finally sold its disastrous investment in its China Farms with a media release sent out at 4.26pm on Easter Thursday eve - when most news organisations around the country had already broken up for the Easter Weekend.

And the spinning didn't stop there.

Despite everyone knowing the dairy co-op's 'investment' in its Chinese farms have been a complete financial and practical cluster, chief executive Miles Hurrell uttered this bull manure: "Fonterra has contributed to the development of the Chinese dairy industry by establishing these farms and we're pleased to now hand ownership over to Youran for the next phase of development".

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True Reflection?

A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any given issue.

Stuffed!

The canine crusader always has his nose in the air for more media maleficence, so was pointing as soon as he saw the Stuff headline: ‘Wellington residents respond to PM saying he doesn’t need his job!’.

Civil Circus!

OPINION: It really is getting harder to lampoon government bureaucrats when they do such a good job of it themselves.

Anyone in the primary sector will know about the clowns covering the countryside in the red tape we all have to wade through.

Spare a thought then for media outfit Stuff who were threatened with fines up to $200,000 by a snivelling civil servant from the MoH for illustrating a quiz question with a photo of part of the cover of a 45-year-old copy Playboy.

As Stuff notes, “It wasn’t the Playboy cover which caused offence. No, it was the back page which… featured an advert for a cigarette brand”.

As Regulations Minister David Seymour notes, “The real scandal here is, well, no wonder we’ve got problems in healthcare when they’re doing the Stuff quiz during work time.”

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