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Aaron Bett will take over the position of general manager Case IH Australia/New Zealand in early April.
Aaron Bett, current managing director for CNH Industrial Capital Australia/New Zealand, will take over the position of general manager, Case IH Australia/New Zealand, effective April 4.
This follows the recent departure of long-term incumbent Pete McCann.
Bett joined CNH Industrial, Case IH’s parent company, around six-and-a-half years ago. For the last three years, he has led CNH Industrial Capital ANZ, a business that has supported Australian farmers for more than 40 years and launched into the New Zealand market in 2021.
“Aaron had been around agriculture all his life and had the expertise, experience and vision to lead Case IH into an exciting future,” says Brandon Stannett, CNH Industrial managing director, Australia/New Zealand.
“Aaron understands the industry and has a real passion for agriculture and the machinery and technology that powers it. He also understands the needs and expectations of our customers and has established close working relationships with the Case IH dealer network.”
Bett says it was an exciting opportunity and a chance for a new challenge, and he looks forward to working with the Case IH team on key priorities, new ideas and long-term strategies for the ongoing growth and evolution of the brand.
“I am passionate about the industry and where it’s going, and the Case IH brand, which we’ve used on my family property for more than 40 years,” he adds.
“I know how important machinery is to farmers and how much they rely on it for their livelihoods.
“Up-time, reliability, servicing and parts availability, are critical to ensuring machines are operational when they’re needed most and that will remain the priority for me and my team.”
Bett says he looks forward to bringing some new ideas to the table and working with dealers and our customers on further strengthening the key pillars of the brand.
“Ensuring Case IH continues to deliver the innovation, consultation, efficiency and productivity for which it’s renowned.”
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With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
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