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Philip Gregan.
New Zealand Winegrowers are happy with the historic Trans-Pacific Partnership (TPP) deal reached overnight in Atlanta, Georgia.
New Zealand wine exports are currently valued at $1.46 billion (NZ's 6th largest export), and the industry is aiming to achieve exports of $2 billion per annum by 2020.
TPP will undoubtedly help the wine industry reach our goal of $2 billion of exports by 2020, says New Zealand Winegrowers chief executive Philip Gregan.
"We congratulate the government and the negotiators for their hard work, and the very positive outcome they have achieved," he says.
"This is an excellent outcome for the New Zealand wine industry. 'Finalising the TPP is strategically very important for our export future as the TPP countries already account for over 60% of New Zealand wine exports.
"While we have not seen the detail of the agreement we understand it will provide improved access into key TPP markets, and a secure rules based system that will help us to improve market access."
Trade is important to our industry, whether it’s because 90% of our wine sales are in international markets, because of the international tourists who spend money at our cellar doors, or because of the equipment we source from overseas to operate our wineries and vineyards.
The end of the year is fast approaching, so here are some thoughts on a few of the significant developments during 2025 to wrap things up. Times are tough, of course, but there are some positive stories to think about, as well as the challenges.
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