Fonterra Expands China Foodservice Business with New Anchor Essence Cream
Fonterra is strengthening its foodservice presence in China with the launch of a new cream for professional bakeries at Bakery China 2026 in Shanghai.
And Rockit Global is hoping another NZ company — Primary Collaboration New Zealand (Shanghai) Co Ltd (PCNZ) — will increase its presence and sales in China.
Rockit says it aims to tap into PCNZ’s strength and experience in China to accelerate its business growth.
PCNZ now represents 13 NZ brands in China and has 22 staff there. Its brands are said to be growing strongly and its understanding of the China market deepening.
Rockit Global chief executive Austin Mortimer says its success in China demanded a structured approach to growing the brand.
“PCNZ and Eric Dai joined in mid-2018 and we have already seen a huge improvement in our knowledge of this dynamic market. Subsequently [Dai] has developed a clear roadmap that will see us align with key partners and achieve our goals over the next few years.”
Rockit Global joins other PCNZ clients – Anzco, Mr Apple, Bostock, Freshmax, Pamu, New Zealand King Salmon, Sealord, Silver Fern Farms, Synlait, Taharoa and Villa Maria — in collectively tackling the China market.
Over the last four years these companies have reported several successes including growing sales, deeper insights and knowledge, greater distribution reach and closer relationships with partners and customers.
PCNZ chairman Andy Borland says his company is pleased to have partnered with Rockit Global.
“PCNZ business continues to gain momentum and strength with its overall offering of great brands from NZ.”
