New CEO for wood processors
Mark Ross has started in his new role as chief executive of the Wood Processors and Manufacturers Association of NZ (WPMA).
The campaign began in September to highlight the need for farmers and beekeepers to work together to manage the use of agrichemicals near hives.
A flyer and poster have been produced on protecting bees from unintended agrichemical exposure and tips on reducing risks to bees. Bees are extremely good crop pollinators, so contribute substantially to New Zealand’s multibillion dollar agricultural economy.
Agrichemicals are also vital for ensuring the security of New Zealand’s food supply and, when used responsibly, pose no threat to our bee population.
Agcarm chief executive Mark Ross says, “It’s important that we remain vigilant and address any potential risks to our bees. We need to work together to ensure the coexistence of two of New Zealand’s most important industries.”
Rural retailers are backing the bee safety message and the posters and flyers are displayed in some Farmlands stores.
