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Animal rights group, People for the Ethical Treatment of Animals (PETA’s) request to erect a billboard memorialising 21 cows killed in a tractor-trailer crash in North Carolina has been turned down.
An advertising company says it likely won’t accept a request from the animal rights group.
PETA said in a statement that it was seeking to place a billboard at the site where a truck overturned along Interstate 40 near Winston-Salem “in honor of the cows who were injured and killed.”
About half of the 41 cows on board the tractor-trailer died when it crashed on the way from Kentucky to a slaughterhouse in Asheboro, North Carolina.
The driver told a local TV station a family of deer ran into the roadway and he swerved to avoid them.
The first major update to the Dairy Cattle Code of Welfare in more than a decade has been released, marking what DairyNZ describes as an important step in ensuring animal welfare standards continue to evolve alongside scientific evidence and on-farm realities.
In Dacre, near Invercargill in New Zealand’s South Island, Bruce Dinnington is running a dairy operation unlike any other.
Rural leader Mark Hooper has been appointed as an independent director to the NZPork board, bringing extensive farming, governance and advocacy experience to the role.
Climate, nature and animal wellbeing make up Fonterra's refreshed sustainability roadmap released last week.
B+LNZ's Wormwise veterinarian Mary Bowron has won the Best Sheep and Beef Vet of the Year Award in recognition of her outstanding contribution to New Zealand’s sheep and beef sector.
The potato industry is celebrating the success of two rising stars - James Blair, the 2026 Young Grower of the Year and runner-up and innovation award winner, Amber Davy.
Twenty-eight emerging leaders from across the horticulture sector spent two days last month learning valuable skills and connecting with industry experts.
There are five entrants in this year’s Young Horticulturist of the Year, competing in a series of technical, practical, business and leadership challenges.
A seasoned horticulturist has been appointed to deliver the Apple Action Plan, a key initiative of the India-New Zealand Free Trade Agreement.
New Zealand's citrus growers have been told to compete on the value built into their fruit rather than the volume they grow.
Hawke's Bay fruit growers are being reminded of the need to prepare for whatever the El Niño weather system may bring in the coming months.
