increase font size
New Holland is set to hold a "Youniverse" digital fair, a 10-day online event, next month where farmers and prospective customers can "meet" with some of the company's specialists and explore the "New Holland world."
The event runs from April 9 to April 18, registration is free, and it will feature a "live" event on April 12th, hosted by Carlo Lambro, New Holland Brand President, on the dedicated Youniverse TV channel.
Announcing this virtual fair, the company said "visitors" can check out its products and latest innovations through a series of virtual landscapes.
Talking it up in advance, the manufacturer says the fair will be "much more than a live streaming event or showroom", claiming it will "offer an immersive infotainment experience". The firm says visitors will be able to see a selection of products in an "immersive farm setting", accessing a wide range of multimedia content, 3D simulations and full details on the machines.
The "immersive farm environment" will showcase more than 20 machines, and New Holland's latest introductions.
These will include the Big Baler 1290 Packer model; the CH7.70 Crossover Harvesting combine; the T6160 Dynamic Command tractor; new W170D wheelloaders, and the new implement ranges.
Also, in this area will be the record-holding CR10.90 Revelation combine, the T7-315 HD tractor, and the T6180 Methane Power tractor, which enters the New Holland range later in the year.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
Wrapped bales arrived in the 1980s offering a viable alternative to clamp silage, and they remain a solution for those not wishing to invest in expensive clamps – a solution for smaller farms and a means to clearing excess grass at the end of the season.
Celebrating 50 years of being in business in 2025 and specialising in the design and manufacture of an extensive range for the rural industries, Feilding-based McKee Plastics was at Fieldays highlighting a range of feeding products.
John Deere have recently announced upgrades to its round baler offerings, with all models of this latest generation equipped with advanced ISOBUS capabilities, allowing them to be fully integrated into the John Deere Operations Center.
The Landini Rex 4 Series, recently released in New Zealand, is designed with vineyards in mind.
A brilliant result and great news for growers and regional economies. That's how horticulture sector leaders are describing the news that sector exports for the year ended June 30 will reach $8.4 billion - an increase of 19% on last year and is forecast to hit close to $10 billion in 2029.
Funding is proving crucial for predator control despite a broken model reliant on the goodwill of volunteers.
A major milestone on New Zealand's unique journey to eradicate Mycoplasma bovis could come before the end of this year.
We're working through it, and we'll get to it.
The debate around New Zealand's future in the Paris Agreement is heating up.
A technical lab manager for Apata, Phoebe Scherer, has won the Bay of Plenty 2025 Young Grower regional title.
