Bakers prefer butter, helping prices soar
Consumers around the world are willing to pay more for products containing dairy and this is driving demand for butter and cream, says Fonterra.
Although modest about landing the top job, Knight admits that she is one of very few women working in top dairy genetics roles, and she is excited about taking on the position.
"It's great to be in a position where I can provide value and support to farmers when they are making important farming business decisions," says Knight.
"I'm really looking forward to working directly with our farming clients, understanding what their needs are and supporting them to get the best results for their herds."
Knight brings a strong background in farming and rural business to Liberty Genetics, most recently working as customer services manager for CRV Ambreed. Prior to that, she was the advertising manager at the Waikato Times - managing sales, production and advertising editorial.
Liberty Genetics' main goal is to grow market share, and Knight sees the relationship between Liberty Genetics and CRV Ambreed as a key factor in achieving in this.
