Overbearing?
OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
According to new B+LNZ chair Kate Acland, its recent round of farmer feedback sessions – which media were banned from attending – allowed it to outline the “benefits it’s delivering farmer levypayers”.
She added that it was “disappointing” to hear that many farmers “question the value and purpose of B+LNZ”.
Acland claimed the answer was “better communication” from the levy-funded organisation to farmers about what it does on behalf of farmers.
The new B+LNZ chair will be hoping that farmer sentiment towards her organisation picks up soon or she and her fellow directors will find themselves in the same boat as the old Wool Board and voted out of existence at the next levy referendum.
