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With tractor sales for the first half of 2015 down 17% on the same period in 2014, the Tractor and Machinery Association (TAMA) sees strong prospects for a recovery long term.
“After exceptional sales in 2014 we expected a small decline in 2015,” says TAMA president Mark Hamilton-Manns. “Though the dip is greater than anticipated, we expect sales to recover during the second half of the year.”
Tractor sales fell from last year’s 1770 to 1465. There were declines in the high volume areas of Waikato and Southland, while Auckland, East Cape and South Canterbury bucked the trend with gains.
Hamilton-Manns says the industry is in good heart, a survey of members showing a perceived need to recruit 50% more apprentices -- 150 new jobs in the industry.
“The continuing demand for new tractors and machinery demonstrates the desire by New Zealand farmers to upgrade ageing equipment with new technology,” says Hamilton–Manns. “In doing so they will maximise output while reducing annual repair and maintenance costs.”
As we move into the second half of 2026, the Tractor and Machinery Association (TAMA) reports that Year-to-Date figures ending June 30 saw new tractor deliveries hitting 1,386 units or 10.7% ahead of the same period in 2025.
The recently published State of the Industry -Tractors and Machinery 2025 from the Australian Tractor and Machinery Association (TMA), the equivalent of New Zealand’s TAMA, gives an interesting perspective of the industry.
Coming in at a year-end total at 3088 units, a rise of around 10% over the 2806 total for 2024, the signs are that the New Zealand farm machinery industry is turning the corner after a difficult couple of years.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
As we move into the 2025/26 growing season, the Tractor and Machinery Association (TAMA) reports that the third quarter results for the year to date is showing that the stagnated tractor market of the last 18 months is showing signs of recovery.
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Dr Scott Champion, Foundation for Arable Research chief executive, says that everyone in the supply chain had a role to play in driving the sector's long-term success.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.
