Shake up for ag machinery

This follows the conclusion of a distribution agreement between CNHI and CB Norwood Distributors in July last year around the wholesaling of Case IH and New Holland machinery to CNHI’s New Zealand dealerships. The two companies have now announced their plans to go in different directions in 2023. Up until then, the Palmerston Northbased dealer/distributer had the NZ rights to both the Case IH and New Holland brands through its own and independent dealerships up until last year.

“We feel this decision for Norwood to leave the CNHI dealer network will allow both businesses to forge new paths and capitalise on additional opportunities in this dynamic market,” says Bruce Healy, general manager New Holland Agriculture Australia/New Zealand.

“We have appreciated the support and commitment of Norwood and its staff over many years and wish them all the very best into the future.”

The change comes into effect immediately, with CNH Industrial’s Case IH dealerships serving as caretaker dealers for New Holland machinery until the new dealer structure is finalised. A small number of Case IH branches, which were operated by Norwood, are also impacted.

Healy says the needs of its customers are front of mind and their ongoing needs and requirements are being prioritised.

“Sadly, we no longer represent the New Holland brand we have imported, distributed, retailed, serviced, and stood behind for 17 years in New Zealand,” says Tim Myers, Norwood chief executive.

“We are disappointed to farewell a brand we have been selling for such a long time. We are also incredibly disappointed for our own staff and customers who have a longstanding and loyal association with the New Holland brand,” Myers added.

“We respect CNHI’s decision and wish them well. However, Norwood will continue to provide industry leading service to New Zealand farmers and growers.”

He says that Norwood offers a broad portfolio of leading global machinery brands and it will now explore new opportunities for growth and innovation.

“We are excited to actively pursue new technology to benefit Kiwi farmers and growers,” Myers says. “We remain committed to the highest standard of service and support to all our customers, including existing New Holland customers.”

At this stage, Rural News understands that it remains unclear what the situation is regarding New Holland tractors, combines and machinery that are on order or awaiting delivery. However, any customers requiring immediate support should contact their local authorised Case IH dealer.