Losses make red meat strategy 'more relevant'

"The Meat Industry Association of New Zealand and Beef + Lamb New Zealand initiated the development of this sector strategy to identify ways in which the profitability of the red meat sector can be increased, sustainably, and re-investment in the industry can be promoted," she says.
"While meat companies have been hesitant to accept some of the recommendations which make up the strategy, now might be the perfect time to revisit those options.
"One of the key suggestions was a greater collaboration between meat companies – going forward this may be what is needed to boost profitability within the sector.
"The New Zealand Red Meat Sector has always been a principal driver of New Zealand's economy, generating nearly $8 billion annually in export earnings.

"While difficult global economic times and the strong kiwi dollar affected export lamb prices, the current operating losses are unsustainable.

"I'm hopeful both farmers and the industry will consider greater collaboration and a more united approach as they move to ensure the future of this important sector."